While I normally focus web design, we have to know that we do not live in a bubble. We have to realize that there are many ways to communicate with others.
On Small Biz Trends, they recently had an article on tips when designing signs for your business. I thought it was good, not only because it covered a lot of good material, but also because of how it didn’t see the sign as an end all be all to the communication.
The author references things like including QR codes, SMS numbers, etc to hook the user in, and allow them to get more information.
Also, much like landing pages, the author talks about making sure you have a good call to action to get people to do what you want them to.
Link to the Article – via Small Biz Trends