While I normally focus web design, we have to know that we do not live in a bubble. We have to realize that there are many ways to communicate with others. On Small Biz Trends, they recently had an article on tips when designing signs for your business. I thought it was good, not only…
Wouldn’t it be nice to craft a call to action that your web visitor couldn’t refuse, like the Godfather did? Well you can make your users more likely to click on the links on your landing page. The way you do that is by having a strong Call to Action, or CTA. You want it…
To design HTML emails, basically you will want to throw out everything I’ve taught you over the last 2 terms; and design HTML like its 1999. Just like there are different web browsers, there are different email clients. Most clients don’t pre-load images any more, almost none execute any JavaScript, and most limit the CSS…
Search Engine Marketing, or SEM, is about ranking ads to display when someone searches. The Ads are usually shown to the top and/or right side of the organic search results. Because the ad results are near the organic results, Search Engine Marketing shares many similar properties to search engine optimization. However, there are additional factors…
A landing page is a page which a user is directed to from a link or (usually on-line) ad. It is supposed to get people to sign up for the service, request a quote, purchase something, etc. However, some landing pages are more effective than others. Why? Well a lot of it has to do…
