Now that we’ve looked at a Intro to Search and have a basic idea of how a search engine works, now we need to look at what we can do to improve our own search results – i.e. those things that get returned when you type what you want into the search engine. Knowing that…
So we looked in an Intro to Search at why people need to search. But how do search engines work? For example, did you know that Google estimates that they only know about 40% of the web pages out there? But how did they learn about all those other pages? Well, lets look at what…
Do you know how many websites are on the Internet? To be honest, no one really knows, but the best guess is around 1.6 BILLION, and that was in 2018. Usually that number is going up. After all, it only takes a few bucks to create a website, if you aren’t using one of the…
Search Engine Marketing, or SEM, is about ranking ads to display when someone searches. The Ads are usually shown to the top and/or right side of the organic search results. Because the ad results are near the organic results, Search Engine Marketing shares many similar properties to search engine optimization. However, there are additional factors…
Search Signals Search engines use different signals to determine which sites to display, and in what order to display them, in response to a user’s query. Most general search engines (Google, Bing, Yahoo, etc.) use similar signals. However, how much weight a signal is given, and what they index (content they know about) can vary….
