An Introduction to Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, is about ranking ads to display when someone searches. The Ads are usually shown to the top and/or right side of the organic search results. Because the ad results are near the organic results, Search Engine Marketing shares many similar properties to search engine optimization. However, there are additional factors…

An Introduction to Search Engine Optimization (SEO)

Search Signals Search engines use different signals to determine which sites to display, and in what order to display them, in response to a user’s query. Most general search engines (Google, Bing, Yahoo, etc.) use similar signals. However, how much weight a signal is given, and what they index (content they know about) can vary….

An Introduction to Web Typography

Typography is the craft, art, and science of typesetting, type design, and modifying type glyphs. Type glyphs (characters) are created and modified using a variety of illustration techniques. Details involved in the arrangement of type include the selection of fonts, point size, line length, leading (inter-linear spacing), letter spacing, and kerning. – Wikipedia While, in…