Basic Idea of a Template The idea behind a template, as we create earlier in class, is to make it easier to create additional pages. It should help: Reduce page development time Increase consistency between pages However, the problem with using a “template” file, renaming it, and adding new content is that it will be…
To design HTML emails, basically you will want to throw out everything I’ve taught you over the last 2 terms; and design HTML like its 1999. Just like there are different web browsers, there are different email clients. Most clients don’t pre-load images any more, almost none execute any JavaScript, and most limit the CSS…
How you define your selectors will often directly effect how your page looks. Sometimes, you want a certain type of look, but only on some elements. You can use complicated classes, specific to only certain cases, or you can style your rules easier if necessary. We’ll be using this base file for our examples. It…
The process of creating a shopping cart is relatively complicated, and can be quite specific based upon several factors such as: What type of items are being sold (real vs. virtual/digital, or both) Tracking inventory (for real assets) Discounts (buy 4 get the 5th for free) and coupons ($10 off of $20) Payment processors (credit…
Template Design A WordPress template is a PHP file, or set of files, used to display WordPress content. Regardless of the Content Management System (CMS) used, the template system will work in a similar manner. However, each CMS system will have slight differences to the way they define their template system. A CMS Template does…
jQuery is a framework designed for front end development (user facing) and is built on top of JavaScript. It does not replace JavaScript. jQuery sits on top of JavaScript, and makes it easier to work with, especially where the browsers do things differently. You must include the jQuery framework in any HTML file you want…
Search Engine Marketing, or SEM, is about ranking ads to display when someone searches. The Ads are usually shown to the top and/or right side of the organic search results. Because the ad results are near the organic results, Search Engine Marketing shares many similar properties to search engine optimization. However, there are additional factors…
Search Signals Search engines use different signals to determine which sites to display, and in what order to display them, in response to a user’s query. Most general search engines (Google, Bing, Yahoo, etc.) use similar signals. However, how much weight a signal is given, and what they index (content they know about) can vary….
